by profitsolv | Mar 17, 2025 | Clearview Social, Employee Advocacy Software
Business-to-business (B2B) marketing requires ongoing nurturing and consistent interactions with your target audience. On average, it takes at least 54 distinct touchpoints to transition a business prospect to a marketing qualified lead (MQL). To win more leads and...
by profitsolv | Mar 10, 2025 | Clearview Social, Employee Advocacy Software
Skepticism about the financial industry is at a fever pitch. In fact, a recent survey found that just 10% of the population trusts financial institutions. Against this backdrop of eroding trust, how do financial institutions like banks, insurance companies, and...
by profitsolv | Mar 3, 2025 | Clearview Social, Employee Advocacy Software
Let’s face it — today’s consumers can see right through inauthentic content. While paid ads certainly have their place, your marketing mix also needs a healthy dose of authentic content that captivates, engages, and builds trust with your target audience. Who better...
by profitsolv | Mar 3, 2025 | Clearview Social, Employee Advocacy Software
As the saying goes, people buy from people. Both studies and history show that consumers are far more likely to trust individuals over corporations, highlighting the value people place on reputable industry professionals. It’s even more important when it comes to...
by profitsolv | Feb 24, 2025 | Clearview Social, Employee Advocacy Software
Content marketing is essential in today’s digital-first business landscape. However, subtle (and sometimes not-so-subtle) differences between content marketing vs. email marketing, brand marketing, and other types of digital outreach can make the process of building a...
by profitsolv | Feb 24, 2025 | Clearview Social, Employee Advocacy Software
Social proof has always been a key concept in marketing and business, but now that Millennials and Gen Z—both digital native generations—make up 42.4% of the U.S. population, it’s never been more important. Because they spend more time online than other generations,...
